Lynn Paolicelli

Vice President, Director of Digital Strategy

Lynn is a catalyst. She shows up in the mix, and good reactions start happening.

Like any chemistry experiment, the agency world is full of things that interact with one another. Reagents and catalysts. Unlike other reagents that participate in the chemical reaction, a catalyst is not consumed by the reaction itself, leaving it free to participate in multiple chemical transformations. Catalysts that speed the reaction are called positive catalysts. Lynn is a positive catalyst, a force that puts plans into action. She catalyzes one team, but is not consumed by that reaction, and so she can move on to the next, creating another positive situation, and so on. The result is that each team gets to benefit from Lynn’s strategic spark, and, in turn, each brand gets a reaction started.

Lynn’s background is diverse, and in a chemical reaction sort of way, it all ends up making sense. Lynn started her career as a psych RN, then became a sales representative, a regional sales manager, and a national sales trainer. After her experiences in sales she entered the digital agency world, first as an account director, and then as vice president at Blue Diesel. Now, at Dudnyk, she is our VP, Director of Digital Strategy, and of course, as one of our main positive catalysts, she is all about creating good chemistry.

Lynn has helped to synthesize marketing chain reactions for numerous brands and industries:

• global Rx brands including Crestor, Invanz, Invega, Invega Sustenna, Kombiglyze, Onglyza, Primaxin, Risperdal Consta, Seroquel, and Vimovo
• medical devices from Calgon Vestal (skin care, infection control products) and ConvaTec (ostomy care and advanced wound care)
• interactive health services for Blue Diesel and HealthBanks
• patient education in the cardiovascular, fertility, and psychiatry fields