Brand News Archive
Horsham, Pa., November 1, 2008
Schmader takes the high road in MMM Private View
Dudnyk Executive Vice President, Creative Director featured in November issue.
Horsham, Pa., August 12, 2007
Dudnyk Adds Proscape Technologies to Growing Suite of Interactive Capabilities
Agency Achieves Gold Certification in Proscape's Closed Loop Marketing Technology, One of Only Four U.S. Advertising Agencies to Do So.
Dudnyk—a full-service, strategic healthcare marketing communications agency—has been certified by Proscape Technologies, Inc. to implement clinical tablet PC-based programs on the Closed Loop marketing software platform. Proscape's innovative tablet technology and platform allows pharmaceutical representatives to deliver impactful clinical information to physicians. This technology increases the length of detailing visits, improves the likelihood of message recall, and reduces back-end administration.
Horsham, Pa., June 11, 2007
Dudnyk Spearheads Major OTC Relaunch For Today® Sponge
Agency Develops Positioning, Strategy, Packaging and Advertising Campaign for Top-Selling Female Contraceptive
Dudnyk—a full-service, strategic healthcare marketing communications agency has developed an integrated campaign to relaunch Today® Sponge, a hormone-free, over-the-counter (OTC) female contraceptive device distributed by a wholly owned subsidiary of Synova Healthcare Group, Inc.
Horsham, Pa., January 22, 2007
Dudnyk Elevates Christopher Tobias, PhD to New Role as Senior Vice President of Scientific and Strategic Services
Dr. Tobias’ Unique Combination of Scientific Experience and Strategic Planning Reinvigorates the Agency’s Focus on Business Development and Client Service.
Dudnyk—a full service, strategic healthcare marketing communications agency—has appointed Christopher Tobias, PhD, Senior Vice President of Scientific and Strategic Services. Dr. Tobias assumes a new position that blends both his scientific/medical and business development expertise.
Horsham, Pa., January 4, 2007
Marketing Visionary Seth Godin in Next Dudnyk Aspect
Mr. Godin is renowned for his transformational ideas that motivate companies to embrace change and go beyond the edge of success
Best-selling author, world-class blogger, and speaker extraordinaire* Seth Godin will be featured in the upcoming issue of ASPECT, Dudnyk's unique marketing magazine. Mr. Godin is renowned for his transformational ideas that motivate companies to embrace change and go beyond the edge of success. His books include Purple Cow, Permission Marketing, Survival Is Not Enough, Unleashing the Ideavirus, as well as his latest creation, All Marketers Are Liars. Look for Mr. Godin's remarkable insights in ASPECT soon.
*Named to the list of TOP 21 SPEAKERS FOR THE 21ST CENTURY by Successful Meetings magazine
Read the January 2007 edition of ASPECT >>
(4.2MB Adobe PDF)
Horsham, Pa., December 18, 2006
Dudnyk Appoints Laurie Bartolomeo as Senior Copy Supervisor
Ms. Bartolomeo to Bring Renewed Focus to Creative Services.
Dudnyk—a full service, strategic healthcare marketing communications agencyhas announced a recent addition to its organization. Laurie Bartolomeo re-joins the company as Senior Copy Supervisor, further enhancing the recent growth of the agency.
Horsham, Pa., September 18, 2006
Dudnyk Refreshes Emphasis On Brands With Seasoned Management Team
Weir, Powers, Schmader, and Jeffries Take the Reins
Dudnyk today announced the appointment of a dynamic team of agency veterans to lead the firm in the rapidly changing healthcare marketing industry. Lorna Weir, previously Senior Vice President, Director of Client Services has been named President. She is joined by Frank X. Powers, who has been named Executive Vice President, Management Supervisor, Barry Schmader, Executive Vice President, Creative Director and Chuck Jeffries, Vice President, Creative Director, Art.
Horsham, Pa., December 2005
Dudnyk Wins Doctors' Choice Award
Dudnyk has received first place in the urology drug category of the 2005 Doctors' Choice Awards. Dudnyk was cited for its work for the Sanofi-Aventis product Uroxatral®, indicated for benign prostatic hyperplasia. The Doctors' Choice Awards selected more than 300 unsolicited pharmaceutical advertisements and gave 7500 prescribing physicians six categories in which to judge them. Our winning ad received high marks from physicians for execution, clear communication of product information, and appeal.
Horsham, Pa., December 2005
TAP Picks Dudnyk as Agency of Record for Lupron Urology
TAP Pharmaceutical Products, Inc. has selected Dudnyk Healthcare as advertising agency for Lupron Urology. Lupron Depot® (leuprolide acetate for depot suspension) is the market-leading LH-RH analog for the palliative treatment of advanced prostate cancer.
Horsham, Pa., November 2005
Dudnyk wins Gold at RX Club Show
Dudnyk has been honored with a gold award plus six awards of excellence from the 2005 RX Club Show. The ad, titled “End of the Road. But it Isn't,” for the Medtronic, Inc. Pioneer TransAccess Catheter received first place in the full-page category. The RX Club Show, an internationally recognized forum for excellence in pharmaceutical advertising, is judged solely on creative execution.
Horsham, Pa., August 2005
MMRF Taps Dudnyk
The Multiple Myeloma Research Foundation (MMRF) has chosen Dudnyk to collaborate on patient education materials. The publications highlight current research and trials, create greater awareness of the disease, and educate patients and caregivers about the latest treatment options for multiple myeloma, which is cancer of the plasma cells. MMRF is the world's number one private provider of funding for myeloma research.
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