Brand News

Horsham, Pa., December 08, 2009

Dudnyk Fuels Growth, Promotes Barry Schmader to EVP, Chief Creative Officer

Schmader is the Catalyst Behind Dudnyk’s Signature Branding Style

Dudnyk, the multichannel, healthcare communications agency, named pharmaceutical advertising trailblazer, Barry Schmader, as the agency’s Executive Vice President and Chief Creative Officer.  According to PharmaVoice magazine, Barry’s “conceptual ability, bold style, and consumer slant result in some of the more aggressive, focused advertising being done in the industry today.”

“Barry is one of the most strategic creative talents in the healthcare communications industry,” said Frank Powers, President, Dudnyk.  “Tapping him as Chief Creative Officer underscores his amazing strengths at understanding how people absorb content through straightforward, simple ideas that drive meaningful brand engagement.”

Schmader—working with Frank Powers, President, and Chris Tobias, Chief Scientific Officer—solidifies the agency’s leadership position.  Together, they continue to reset the bar for bold strategic, scientific, and creative excellence. 

“I am recklessly optimistic about the future of Dudnyk,” said Schmader.  “Our bold approach to branding is unique in the industry and I am excited about making us ‘the’ destination agency for clients and talent—and about making Dudnyk indispensable to clients’ marketing teams.”

About Dudnyk
Dudnyk stands apart from the usual pharmaceutical ad agencies. Independently owned. Multichannel. Specialty-focused. Strategic. Scientific. Creative. Powerful branded and unbranded communications for the pharmaceutical, biotech, and device worlds. Reinventing the way medical marketing and professionals communicate since 1993. See dudnyk.com.