Brand News

Horsham, Pa., October 08, 2009

DUDNYK MAKES BOLD MOVE TO STRENGTHEN MANAGEMENT TEAM

Scott Greisler returns, adding seasoned leadership and
solid relationships.

Dudnyk, a full-service, healthcare marketing and medical advertising agency, announced today that industry veteran Scott Greisler has joined the company as Senior Vice President, Director of Account Services. Dudnyk serves companies in the pharmaceutical, biotech, medical device, and managed markets arenas.

"We are very pleased to welcome back Scott Greisler (who formerly served as General Manager, leaving the agency in 2002). His talent—vast marketing, strategy and launch experience, the ability to build strong lasting client relationships, and his passion for mentoring young agency associates—has been missed," said Frank Powers, President of Dudnyk. "Going forward, Scott will once again be a driving force in our future growth. He brings so much to the table, we're fortunate to have him join our team at such an important time in our agency's development."

Greisler has 20 years of healthcare marketing experience, including key management positions with DraftFCB Healthcare, Dorland Global Health Communications, Toltzis Communications and Integrated (now Interlink) Communications. He also has an extensive background in many therapeutic categories, including oncology, cardiac and pulmonary medicine, diabetes, vaccines, women’s health, and neurology. He will be heading up Dudnyk's account services department, and serving on the board of managers that run the day-to-day operations of the agency.

About Dudnyk
Dudnyk, founded in 1993, is an independently owned, full-service healthcare marketing and medical advertising agency that delivers “bold brand solutions.” Based in Horsham, PA, Dudnyk serves companies in the pharmaceutical, biotech, medical device, and managed markets arenas. Dudnyk has core competencies in strategic planning, scientific direction, and creative concepting. For more information about Dudnyk, visit www.dudnyk.com.