Brand News
Horsham, Pa., August 12, 2007
Dudnyk Adds Proscape Technologies to Growing Suite of Interactive Capabilities
Agency Achieves Gold Certification in Proscape's Closed Loop Marketing Technology, One of Only Four U.S. Advertising Agencies to Do So.
Dudnyk—a full-service, strategic healthcare marketing communications agency—has been certified by Proscape Technologies, Inc. to implement clinical tablet PC-based programs on the Closed Loop marketing software platform. Proscape's innovative tablet technology and platform allows pharmaceutical representatives to deliver impactful clinical information to physicians. This technology increases the length of detailing visits, improves the likelihood of message recall, and reduces back-end administration.
“Achieving gold-level certification in Proscape v5.7 provides Dudnyk with an opportunity to showcase our talent and expertise in the pharmaceutical interactive arena.” said Frank X. Powers, Executive Vice President of Dudnyk. “We look forward to an enduring partnership with Proscape as they expand into additional healthcare markets.”
As part of the certification process, Dudnyk professionals underwent an intensive training course to become accredited in Proscape's Closed Loop technology. Dudnyk is one of only three advertising agencies in the United States to achieve gold certification—the highest Proscape offers—and be fully proficient in Proscape v5.7.
In addition to undergoing the certification process, Dudnyk also created the all-new Proscape v5.7 demonstration module. A full creative treatment with robust content was developed for two fictitious products (statin and anti-hypertensive) to showcase the full functionality of the technology.
With gold-level Proscape certification, Dudnyk is now able to use this sophisticated medium to bring their bold style, scientific insights, and strategic acumen to the pharmaceutical interactive marketplace. Dudnyk also created a “physician engagement” interface for Proscape's technology that is fully customizable. This interface allows representatives to involve the physician in deeper levels of discussion on clinical results.
“We are thrilled with the breakthrough creative, clinical expertise, and content that Dudnyk brings to our Closed Loop platform,” said Seth Houston, Vice President, Marketing of Proscape Technologies. “Their strategic approach to content development makes them stand out in the pharmaceutical and medical device markets.”
About Dudnyk
Dudnyk is an award-winning, independently owned, full-service branding, advertising, and marketing group that serves the healthcare industry by delivering “bold brand solutions” both online and in traditional media.
About Proscape Technologies
Proscape Technologies, Inc. is the innovator and leading global provider of Closed Loop Marketing software for the Tablet PC. Proscape's award-winning software platform is used by eight of the top 10 pharmaceutical companies, as well as many of the largest financial institutions and Fortune 500 consumer package-goods companies, to help improve sales force effectiveness, heighten sales and marketing productivity, ensure compliance, and drive overall company performance.
