Brand News

Horsham, Pa., January 22, 2007

Dudnyk Elevates Christopher Tobias, PhD to New Role as Senior Vice President of Scientific and Strategic Services

Dr. Tobias’ Unique Combination of Scientific Experience and Strategic Planning Reinvigorates the Agency’s Focus on Business Development and Client Service.

Dudnyk—a full service, strategic healthcare marketing communications agency—has appointed Christopher Tobias, PhD, Senior Vice President of Scientific and Strategic Services. Dr. Tobias assumes a new position that blends both his scientific/medical and business development expertise.

Dr. Tobias will expand and lead the new business development efforts of the agency to establish a pattern of client growth. He will also be responsible for actively building awareness of Dudnyk's full- breadth of scientific capabilities among current and future clients; and will oversee all medical, clinical and scientific content communicated by the agency. In addition, Dr. Tobias will serve as a medical resource and resident expert for the complete range of therapeutic areas and products, including pharmacologic agents, medical devices and diagnostic tests.

Dr. Tobias received his Bachelor of Science in Medical Technology from Michigan State University, a Master of Science in Physiology from Georgetown University, and a Doctor of Philosophy in Neuroscience from Drexel University College of Medicine. He has also received many honors and awards, published numerous manuscripts in peer-reviewed journals, as well as presented at national and international meetings. In addition, Dr. Tobias is a member of the Board of Directors of Drexel University College of Medicine's Alumni Association. Prior to Dudnyk, he was a Senior Scientific Writer at Trinity Communications, Inc. in Media, Pennsylvania

“We could not be more pleased about Chris' new role, which highlights his unique expertise in the medical field and managing client needs,” said Lorna Weir, President. “I am confident that his broad knowledge and strategic approach to business development will be an invaluable asset to the company.”

About Dudnyk
Dudnyk is an independently owned full-service branding, advertising and marketing group headquartered in Horsham, Pennsylvania. Established in 1993, Dudnyk has grown into a world-class healthcare agency that consistently delivers bold brand solutions based on key strategic insights and scientific understanding.