"Do or do not. There is no try."YodaJedi Master
Frank has a somewhat unusual approach to being an ad agency president. He thinks success lies in taking care of an agency’s people, which he counts as its employees and loyal clients.
Somewhere along the line—maybe in his MBA days, or in his early days as a consumer brand strategist, or during his tenure as Dudnyk’s Director of Client Services—he got the crazy idea in his head that you can do the best for your clients by making sure you have a strong, healthy organization, a visionary plan for the future, and satisfied happy people. It’s insane and contrary to everything we know about ad agency management, but Frank actually believes that a strong corporate culture and actualized, happy employees make for happy clients and excellent work. That having a strong position and sticking to it with a laser focus will attract more talented associates and prospective clients. Imagine the audacity. Crazy, right?
As president of Dudnyk, Frank has enacted his mad plan, and outrageously enough, it’s working. Dudnyk is growing steadily year after year, and in 2011, the agency was named to the Inc. 5000 list of fastest-growing privately held companies. In addition, the agency was named Agency of the Year by one of the industry’s most respected magazines, and it still continues to win creative awards left and right—including the prestigious 2012 Manny Award for Best Professional Advertising Campaign. This proves Franks “outlandish” ideas correct—that you can do outstanding creative work and be a solid business model at the same time.
Another crazy idea of Frank’s is that once you are successful, you need to maintain your good karma by giving back. He does so liberally, dedicating unbelievable amounts of time, intellectual property, and resources to charities and worthwhile causes that are likewise structured to give back in the community. C’mon now, that’s just too over-the-top. Someone has to stop this guy.