Dudnyk news
Dudnyk wins for Best Professional Advertising Campaign
Agency also named Manny Award finalist in Best Medical Device category
May 1, 2012, Horsham, PA – Dudnyk President Frank X. Powers announced that the agency has won the coveted Manny Award for Best Professional Advertising Campaign for CINRYZE® (C1 esterase inhibitor [human]). The agency was also nominated for Best Medical Device for Cavitron®. The prestigious award show, now in its 23rd year, is sponsored by leading industry publication Med Ad News and was held on Tuesday in New York City.
Dudnyk nominated for 2 prestigious Manny Awards
April 11, 2012, Horsham, PA — Dudnyk President Frank X. Powers announced that the agency has been nominated for 2 coveted Manny Awards, Best Professional Advertising Campaign for CINRYZE® (C1 esterase inhibitor [human]) and Best Medical Device Campaign for Cavitron®.
Powers shares some best practices for biotech marketing
“As a marketer, you are about to set your brand, your investment—maybe the very basis of your company—into a rushing, raging multichannel river,” said Dudnyk President Frank Powers to Taren Grom at PharmaVOICE. “Build it right and you will be able to navigate the toughest of waters.” What’s the perfect pitch for “waterproofing” your campaign and keeping it buoyant? It combines psychographic profile information with careful selection and testing of the marketing mix that best grabs the attention of forward-thinking physicians and patients.
Director of digital strategy talks about games as pharma learning tool
Move over, FarmVille: Syrum, a game created by Boehringer Ingelheim that is anticipated to be a “pharmville”-style competition, has recently entered beta testing. In its March Digital Compendium feature, PM360 quizzed industry leaders on whether a consumer game mimicking the intricate steps to drug development might generate more understanding of and support for the process. Lynn Paolicelli, RN, Dudnyk’s VP, Director of Digital Strategy, welcomes an opportunity for the industry to explore gaming in learning.
Dudnyk named Top Workplace by Philadelphia Inquirer
With 100% employee response, company makes Top 20 in its category
Dudnyk one of the Top Workplaces for 2012. Dudnyk ranked 17th out of 75 small companies and was the only healthcare advertising agency of any size on the list.
“This is a great honor for Dudnyk and is a testament to all of our employees and the collaborative culture we encourage” said Frank X. Powers, president.