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From bench to agency

Working at a healthcare communications agency has allowed me to apply 4 skills I developed as a scientist.

As associate scientific director, I help our account and creative teams deliver promotional content that is scientifically accurate and pertinent.

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Art director and ice hockey coach

Whether you are on the rink or in the office, the pursuit of excellence should always be your goal.

Creating brand campaigns and coaching college co-eds may have more in common than you’d think.

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Whitney's post

Following these 5 simple guidelines when preparing for a product photoshoot can save your clients’ time and money—and improve efficiency.

When preparing for a branded photoshoot, there are a few things you can do to make your brand manager breathe easy.

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Balancing act

Appeal to the logical and the emotional aspect of your target audience

Guest blogger Jon Mowat is the Managing Director of Hurricane Media, a video production company specializing in medical markets. Jon has produced numerous animations and films for the medical device and pharma sectors.

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