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Dudnyk's Scott Harper writes about enhancing people power

As biotech brand managers staff up for launch, employee career development is important to your brand's long-term success.

Keen strategy and sparkling creative are vital aspects in the promotion of a product—but don’t forget what may be your greatest resource of all: the power of people.

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Crew and Creative

No matter which sort of team you are a member of—a crew team or a creative team—your success depends on how well you pull together.

Crew may be the ultimate symbol of teamwork. How far do you think you’d get if you're the only one rowing?

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From bench to agency

Working at a healthcare communications agency has allowed me to apply 4 skills I developed as a scientist.

As associate scientific director, I help our account and creative teams deliver promotional content that is scientifically accurate and pertinent.

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