Dudnyk blog
For biotech brand managers: 4 tips to get the most out of your agency pitch process
The pitch process can be tedious for both sides of the dating game in healthcare marketing. Next time, follow these 4 tips to ensure you put the agency candidates in the best possible position to succeed, and to start your marriage with a level of trust from the very start.
Are taglines a must for biotech brands?
The Miller Brewing Company thinks taglines should be utilized to define your brand and/or company and differentiate you from the competition. Taking the following 4 pointers into account will help you craft a strategically sound, effective tagline.
Continue reading “Are taglines a must for biotech brands?” »
Laser focus required to position biotech brands
Absolute focus in positioning is needed for your biotech brand to have a place in the mind of your target physician.
Being everything to everyone is the kiss of death in marketing―it means you stand for nothing. Currently, market research is used more and more to determine what healthcare professionals already think, instead of as a tool by marketers to provide fresh insight. Current research methodology is leading to a lack of focus.
Pull out your current core visual aid.
Continue reading “Laser focus required to position biotech brands” »
Launch your biotech brand with the right team
Do you know what to ask when interviewing prospective team members? The 7 questions below will help you get the conversation started.
Congratulations! You’ve been named to lead your company’s new biotech brand. The success of the brand is riding on the hundreds of decisions that you’ll make over the coming months. The Board of Directors, CEO, CFO, and investors will be watching you.
Continue reading “Launch your biotech brand with the right team” »
5 tips to great presentations by biotech brand managers
Preparation and being natural are the keys.
Every professional has to present their ideas from time to time, but many of us still get sweaty hands and flushed cheeks at the thought of standing in front of a room of 20 people, let alone 150 critics at a launch meeting or POA.
Here are 5 easy tips to remove most of the fear.
Continue reading “5 tips to great presentations by biotech brand managers” »
5 tips for offline review of promotional materials
Save time on paper and electronic copy approval review by facilitating the next person’s critique.
Not every job created at a pharmaceutical company is destined for a live meeting. This means that, in addition to ensuring that your verbal skills promote clarity and consensus, you will need to do the same with your writing ability. Here are some ideas for developing an effective writing style for paper or electronic copy review.
Continue reading “5 tips for offline review of promotional materials” »
Justin Bieber can teach biotech brand managers about the power of Twitter
Social media made Justin Bieber a household name. Can it do the same for your brand?
Social media, specifically Twitter, enabled Justin Bieber to take over the music world, and if you follow his lead, Twitter can be a powerful tool in your marketing arsenal.
Continue reading “Justin Bieber can teach biotech brand managers about the power of Twitter” »
Taglines don’t matter in biotech branding
Focus on your product positioning, messaging, and innovative tactics, because taglines are no longer effective in healthcare.
Continue reading “Taglines don’t matter in biotech branding” »
Hey, biotech brand managers—do you have a personal brand?
How building a strong personal brand can help you stand out, move up, and forge ahead when people think about you.
You can differentiate a product. Position against competitors. Launch a strong, memorable, blockbuster brand.
Continue reading “Hey, biotech brand managers—do you have a personal brand?” »
Five awkward sentences for biotech brand managers to avoid
In striving to sound business-like, we can make our wording labored—and even incorrect.
Most of us strive for correctness when we speak or write. Yet sometimes, perhaps because of a rule we vaguely remember or because we’re trying too hard to sound impressive or exact, we choose a less natural sounding expression for a more formal sounding one—and end up being incorrect anyway. Here are some examples:
Continue reading “Five awkward sentences for biotech brand managers to avoid” »