Dudnyk blog
Knitting for biotech brand managers
Eight reasons why knitting can help you launch your brand.
A biotech brand launch is intimidating, what with all the details and decisions. Good preparation and organization, along with outstanding creativity, are some of the tools you will need.
As you balance the demands of an upcoming launch, you need an outlet for your stress: something that enables you to express your emotional and creative energies. Knitting is a perfect solution.
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Translation services: 4 tips to help you find the right fit for your brand
Need tips for selecting a translation agency that will take your translated text from bueno to excelente?
Read the guide below for criteria to consider:
1. Look for pharma experience. That sounds like a given, but it can’t be stressed enough. Prior experience in translating pharmaceutical collateral is especially important if the document you’re looking to get translated is prescribing information. You want a translation agency that knows the foreign language translation must hew extremely closely to the English in this instance, as the language has been approved by the FDA and cannot be heavily tinkered with.
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The top 6 things great biotech brand managers do
Good biotech marketers come and go, but those who are truly great have mastered these 6 steps.
1. Build a knowledge base
Healthcare marketers need to know their brand’s data inside and out. Here’s where it helps to hang out with doctors and scientists who don’t mind if you badger them with questions.
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Social media listening for biotech brands
Active listening is necessary to a successful blind date. It’s also critical to good social media encounters.
Think back to your own dating experiences. What was the worst blind date you ever had?
Possibly it was the one where the other person kept up a nonstop monologue designed to illustrate his self-importance. He never took a breath or asked a single question about you.
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4 reasons why every biotech brand needs a scientific director
When you don’t have access to a scientific director, you run the risk of having people from other disciplines interpreting the scientific world through their eyes, not the doctor’s eyes.
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What biotech can learn from the Pepsi logo. Huh?
A lesson in logo development for biotech and biopharma companies launching their first brand.
OK, say you are now responsible for marketing at a biotech. You don’t have a logo identity package yet.
Or you have a logo of sorts that someone designed on the fly because something came up and you needed one. Or you’ve just had this logo and its just not conveying what it should*
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Six mistakes to avoid during a brand launch
Follow these useful tips at the beginning of your launch to help your brand achieve long-term success.
Last week while reading the monthly newsletter Eye for Pharma, I came upon some helpful suggestions from Andree Bates, president of Eularis, on how you can avoid costly mistakes during launch and help your brand achieve long-term success. Here’s my take on Bates’s main ideas.
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Pharma marketing and the new social media for biotech brands
Social media isn’t going away, so what does a biotech brand manager need to know to get FDA approval? You already know. Proceed accordingly.
Americans look to online and offline sources to obtain their healthcare information. The Pew Internet/California HealthCare Foundation found that 61% of Americans turn to the Internet first when seeking health-related information. Yet, the pharmaceutical and medical device industries have been slow to establish a social media presence perhaps because of minimal guidance from the FDA.
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Navigating change for biotech brands: 5 tips
Below are strategies, culled from real-world pharma launch experience, for keeping the varied professionals on your team aware and engaged, despite the FDA’s approvals that inevitably pop up at holiday time, or calls for REMS creation.
1. Meetings are a must. But a meeting doesn’t have to be a 30-minute affair, with bells and whistles; sometimes during the hustle and bustle of the launch process, rounding up the team for a quick 5 minutes will suffice to communicate a change in priority and allow key members to get back to what they do best, armed with the latest information.
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Rewind for biotech brand managers: our Seth Godin interview
Learn what best-selling author, entrepreneur, and agent of change Seth Godin had to say about healthcare marketing. Take a look back at our personal interview with Seth.
Several years ago, I was reading Seth Godin’s Purple Cow, which I found to be an interesting book. It led to our agency’s reaching out and landing an exclusive interview with Seth at his office in New York.
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