Marielle's blog
A brand New Year’s resolution
To keep your brand in condition, apply these 6 principles of a sound and sensible workout routine to help you achieve lasting results.
Now, a couple of months into the year and with spring just around the corner, are you keeping your “promise” to improve your workout routine? Are you hitting the gym 4 times a week, or does your treadmill need dusting? Has your weight rack become a coat rack? Did your personal trainer forget your name again? According to a 2009 studyabout 78% of New Year’s resolvers fail before the year is over.
A new year marks the dawn of new opportunities, just as a new launch or initiative does for a brand. To reach your New Year’s goals, you need commitment (a sense of purpose) and dedication. Treating your brand as you would a New Year’s resolution can help you obtain the results you desire.
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Your biotech brand needs a good uniform…but that’s not all
When rebranding, take care not to slap a sparkling new label on a tiresome old product.
Changing the look of your brand can be exciting and invigorating–and can help change the way the market views your product. The problem is, rebranding doesn’t start and end with just a look.
Consider the University of Maryland Terrapins, a college football team that recently attracted national attention by switching to new uniforms, sporting matching helmets and cleats whose vivid colors were modeled on the state flag.
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