Lynn's blog

About Lynn Paolicelli, RN

Lynn is the Director of Digital Strategy at Dudnyk. With more than 20 years’ experience in pharma in various roles as an RN, sales rep, sales trainer, account executive, and more recently a digital strategist at a leading interactive company, Lynn knows the ins and outs of the business. But she’s also is a forward-thinking person, more focused on driving the future than simply relying on past experience. She writes about achieving the ultimate brand experiences.

February 17, 2012 Lynn Paolicelli, RN
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Question of the day – what has the ubiquity of technology done to the role of the rep?

It’s not a shrinking  role for the rep─it’s an evolving one.

Technology has dramatically changed our perception of the world. It has affected how we navigate our environment and consume information, and has changed our expectations about how quickly information should be made available. The new norm for all of us is about immediacy and relevance.

In healthcare professional (HCP) offices, it’s about providing new ways to share information─when it’s needed.  HCPs seek information so they can achieve better treatment outcomes─but again, only when they need the information. They want services and products that enhance their ability to take care of their patients. 

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July 8, 2011 Lynn Paolicelli, RN
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How sound is your digital strategy?

You may have already invested significant resources in a multichannel presence, but to maximize those digital tactics, you need an integrated digital strategy. Do you have one? Follow these 3 steps to success.

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