Drew's blog

About Drew Desjardins

As Senior Vice President of Strategic Planning and Account Management, Drew expertly juggles a number of responsibilities for several audiences, drawing on a rich background at major commercial organizations, including Pfizer and Wyeth. Consider his corner of our blog a Swiss army knife of advice for brand managers on print and digital, PR and social media, marketing and management, leadership and innovation.

January 20, 2012 Drew Desjardins
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3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business

Treating your agency with respect—relying on its creativity, expertise, and problem-solving abilities—can help you attain long-term success for your brand.

Having spent the better part of the first 19 years of my pharmaceutical marketing career as a client, I now find myself heading up Strategic Planning and Account Management for Dudnyk.  I thought I knew the ad agency game pretty well as a brand manager, but there are definitely things I’ve learned since joining the agency that I wish I’d known when I was a client. 

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