Chuck's blog
Set your brand apart with color
When picking the color that will distinguish your brand, consider the symbolism and theories behind the hues.
The importance of color and how it relates to your target audience is a vital part of creating a memorable brand identity. Over time, the color that your company  and agency partner choose may become as important for physician and patient recognition as the brand name itself.
This overview of the common psychological connotations attributed to various colors is intended to facilitate your choice of brand colors. (For additional details on strategic marketing considerations that you should factor into color choice, click here).
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Make a good first impression with typography
Clothe the market-tested words on your collateral in an inviting font and color combination to draw your audience in.
Typography is a vital element of your branding and is considered an art form, but its power in marketing materials is often overlooked. It gives your target audience its first impression of your brand. It can easily pull the audience in to relay a message, or it can render a message incomprehensible and push the audience away.
Typography has a life of its own. It can have a modern or traditional feel. It can be conservative or unconventional. It can be exuberant or reserved. The options are endless for your brand identity. But choose wisely: The typeface that you settle on will have a strong influence on your audience and assist in creating initial and lasting impressions.
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