Services | Big Strategies, Bold Tactics

Dudnyk offers full-service marketing, communications, and branding for the healthcare industry. This full-service label includes both traditional and not-so-traditional strategies, tactics, and approaches to building a brand...building share...or building a market.

Along with these services, Dudnyk also specializes in some things that few agencies can do. Or like to do. Or even know how to do.

Specialty audiences: From oncology to medical technology, from cardiology to nephrology, Dudnyk knows how to communicate and build loyalty with specialized audiences and specializing physicians. Specialty is much different from primary care and requires particular skills.

Managed markets: Even before the term “managed markets,” Dudnyk was handling communication to managed care audiences for some huge brands, including Altace, Lovenox, and Nexium. This unique knowledge and experience can be integrated into the overall brand assignment menu or ordered À la carte.

Market shaping: Sometimes, even the best branding needs extra help. Creating a prelaunch buzz for a new brand, changing the way an audience perceives an existing brand, or changing the way a particular therapy is prescribed can require a powerful nonbranded campaign as well as a strong branded campaign. Dudnyk has an extensive background in helping brands transcend challenges of all kinds by using market shaping strategies and techniques.

Digital integration: You have an agency and then you have an interactive agency. Who says you have to be one or the other? In fact, wouldn’t it be better if it were all one voice? Dudnyk thinks so, and creates brand identities and messaging that translate to all media. Our digital and traditional teams are as one. There is no separation of church and state, no geographical divide between teams, no web strategy versus print strategy. There is only brand strategy.