People | Barry Schmader
Executive Vice President, Chief Creative Officer

Barry’s role at Dudnyk is far greater than what is traditionally implied by the title of agency Chief Creative Officer. He is the inspiration behind all the creative genius that goes on at Dudnyk. His conceptual ability, bold style, and consumer slant result in some of the more aggressive, focused advertising being done in the industry today. In short, he is the inventor of the powerful brand personalities that have become hallmarks of the Dudnyk style. In 1986, Barry started as a copywriter with Dudnyk Advertising, the former consumer and business-to-business unit of Dudnyk, then moved to the newly formed Dudnyk Healthcare Group in 1993. At the time, even Barry couldn’t have predicted the staying power of the Dudnyk brand, or the tremendous agency growth that was to come. Now, more than two decades later, Barry remains hard at work preserving the creative firepower and exceptional quality of service that is Dudnyk.

Brand Experience
22 plus years of branding, from Altace to Zocor. Some highlights:

Blockbuster Brands
Altace, Biaxin, Crestor, Lexapro, Lovenox, Nexium, Percocet, Zocor

Rx and OTC Brands
Alrex, Arestin, Carbatrol, Children's Motrin, Copaxone, Elmiron, Ferrlecit, Feraheme, Gabitril, Gelclair, Impede, Keflex, Lotemax, Moxatag, Nicotrol, Novantrone, Propecia, Rhophylac, Stocrin, Today Sponge, Trental, Tylenol, Uroxatral, Zydone

Devices and Diagnostic Brands
ConvaTec ostomy products, Cordis (BX Velocity, Crown, MiniCrown, Palmaz-Schatz), da Vinci Surgical System, Fujirebio Diagnostics, Genzyme Biosurgical Instruments, Lidoderm Patch, Medtronic (Catheters, Driver, Endeavor, Guidewires, Talent, Valiant, AneuRx), OmniGuide, Quest Diagnostics, Siemens, Stryker Pumps, Testoderm TTS Patch

Education
BA, Villanova University, Villanova, PA